A social platform where children root for each other
The problem
Kids love social media, they crave it.
As parents and educators, we know that providing access either too early or unconstrained can have negative effects on children's well being.
We can’t hold back the tide of social media from our children forever, but we can teach them how to swim.
Introducing, U.Tree
This subscription-based platform fills a unique void in the market for the 7 plus, who are eager to dip their toes into the world of social media. With no other platform currently available, U.Tree acts as a delightful ‘holding space’ where users can develop their digital fluency before venturing onto adult platforms.
How it works
U.Tree is inspired by the 'tree of life' and embodies its essence. It encompasses a diverse array of branches, each representing a distinct category – Lifestyle, Sport, ADHD, Dyslexia to name just a few.
The platform encourages users to explore various branches, urging them to branch out and discover communities that can positively impact their well-being. It emphasizes the importance of finding one's niche and engaging with like-minded individuals who share similar interests.
To enhance the user experience, the platform employs a gamified element. The more users actively contribute by posting content and making connections, the higher they climb within the tree structure.